The billboards of Dubai have witnessed several elite brands, including jewelry, healthcare, food & beverages, and more, crowned by well-planned media plans with their partners in success, their OOH agencies. This time the same billboards are hosting and branding one of the UAE’s respected digital media agencies, hypermedia.

Handling 40 malls, 53 metro stations, 30 SZR outdoors, 300M annual shoppers, 247 instore hypermarkets, hypermedia proves they are “Creators of impact” on the billboards of Dubai with several visuals to show up with their rebranded identity. The visuals were created with help from “Myneandyours” and artists “Rasha Hamzeh” and “Dina Sami”. Hypermedia is bragging to be the “Exclusive media partner of metro Dubai’, “RTA” as mentioned in the ad copy.

The campaign was seen in the second half of September on hoardings around Sheikh Zayed Road, Dubai, United Arab Emirates.

The Art & Science of OOH

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