After introducing themselves to the people of Cairo by launching an outdoor campaign earlier in August, Mrsool continues to build its brand positioning by using the OOH media as a significant force, proving to be “One of the family”. Mrsool is using a familiar face; comedian Eslam Ibraheem, to be its brand ambassador through the multi-channel campaign, where the actor is playing the courier brand’s delivery guy, who serves all the family, all day long. The different ad copies and visuals show the foodservice, pharmaceutical and biotech, and Retail brands they serve, such as Burger King, where you can “Choose your free meal and order it from Mrsool”, Nola Cupcake, where you get “30% off Mrsool’s specials”. Other visuals display “ Samir & Aly’s “15% off on all Mrsool’s specials”. Moreover, Espresso Lab is offering “65EGP for Latte + Tune or Simit or Panini”, and 19011 pharmacies are luring with “Exclusive offers from Mrsool”. All crowned by announcing the release of different offers and promotions with “Promo one”, and “Free delivery”. Want to know more about this OOH campaign? You can look behind the scene of its budget, OOH kinds, locations, and more by visiting MOOH, Egypt’s, and The Emirates’ OOH-dedicated analysis system and Media Intelligence.
