August's Market Insights have just arrived to reassure that Cairo's billboards are paving their way back with constant improvements since the pandemic consequences on the OOH scene. After the increase of 6% in the market occupancy showed in July's insights, the billboards are witnessing an additional 2% occupancy to reach a total of 50% busy billboards in the city, jumping a whole 10% since May's Market Insights.
Although total number of campaigns dropped by five campaigns than last month's stats, recording 155 campaigns this month, the number of running campaigns has increased from 87 to 97 with nearly ten more, reflecting that advertisers are getting more confident to hold on to their campaigns and give it more time for exposure in the streets.
Regarding the industries who possess more dominance on the billboards with active media plans, slight changes have occurred comparable to the previous month. The top five industries this month are nearly the same with only Public Administration taking a spot from the Healthcare sector, to move from sixth in July to be in the third place, while healthcare industry goes down to the eighth with 5% market share after occupying the fourth place last month with an 8%. Moreover, Real Estate industry is still on top of the market with multiple campaigns out there, having the biggest share in August's top 20 campaigns. You can check out the top 20 through this link: https://insiteooh.com/article/3495-real-estate-developers-keeps-dominating-cairos-top-20-campaigns-with-more-than-ten-advertisers
These Data are provided by INSITE OOH's media intelligence partner, MOOH. Just click the name for more information by the only dedicated OOH media intelligence and analysis provider in Greater Cairo.
Industry: Marketing & Advertising
Brand: INSITE OOH
Region: North Africa
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