Kasrawy Group launches an outdoor campaign in Cairo's streets to bring the new 2021 Citroën C-ELYSÉE, highlighting its different features and advantageous warranty. It shows up after nearly six months since its last OOH campaign in March.

The OOH campaign has emerged with different copies to spread the new Citroën's advantages, calling the audience to "Think about" everything they need on the roads while pointing out features; "Think about your safety" with the "2 airbags and ABS + EBD", "Think about your peace of mind" with the "Cruise control on road trips", "Think about your family" with the "Spacious cabin and Advanced Comfort technology", or "Think about your luxury" with the "Rear parking sensor and camera with 7 inch screen". More qualities Citroën is advising to think about with a highlight on each copy that it's offering "5 years warranty or at 150,000km" on a catchy red stripe, placing the hotline and web address for inquiries, as well as the partner and recommended oil Total Quartz' logo.    

Learn about Citroën's campaign budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Automotive

Brand: Citroën

Advertiser: Kasrawy Group

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Total Quartz | Citroen C-ELYSEE

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