Leading beauty brand Charlotte Tilbury, named after the founder and renowned British makeup artist Charlotte Tilbury, has risen up the billboards of Dubai with an outdoor campaign including a DOOH (Digital Out-of-home) media, to spread the word about the new "Pillow Talk Push up Lashes! Mascara" for Emirate's ladies.



The campaign's visuals stand clear on the roads with a catchy glossy pink design, presenting the new Pillow Talk Mascara while capturing a shot of its magic to show the difference with the "Beautiful before" photo and the "My best lashes after", showcasing the exceptional volumizing and lengthening that the new Pillow Talk Mascara creates.

The outdoor campaign was seen in the second week of September, landing across Sheikh Zayed Road in Dubai over a digital billboard, and bridge billboards by Hills Advertising with simple die-cuts.

Campaign Credits

Industry: Cosmetics & Personal Care

Brand: Charlotte Tilbury

Advertiser: Charlotte Tilbury

OOH Size: Bridge Billboard | Digital Billboard

OOH Agency: Hills Advertising

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Country: United Arab Emirates

Region: MENA

Tags: Dubai | Sheikh Zayed Road | UAE | United Arab Emirates | Pillow Talk Push up Lashes! Mascara

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