Just one month after its latest OOH appearance in August, OSN hits Dubai's billboards with another outdoor ad to bring a different collection of movies in September, but making it exclusive to female superstars this time to let you "Watch the world through her eyes", only a few days following Emirati's Women Day.

The OOH advertisement shows up displaying "Charlize Theron in Bombshell", the true story where three passionate women who reach a powerful position in a news network stand up for their rights. It also displays "Daisy Ridley in The rise of Skywalker" where she's trying to stop the evil power from building its emperor, appearing on the ad with a bit of creativeness with a simple die-cut and a LED lighting that glows her sword on the billboard at night. Finally, it shows the reality show "Kim Kardashian in Keeping up with the Kardashians", where the famous celebrities give an insight about their lives and reveal some secrets. The copy appears with the CTA to "Download the app & start your free trial".

The OOH ad was seen in the first week of September, surfacing on a hoarding by MPN in Sheikh Zayed Road, Dubai, UAE.

Campaign Credits

Industry: Media & Broadcasting

Brand: OSN

Advertiser: Gulf DTH FZ LLC

OOH Size: Hoarding

OOH Agency: Multi Platform Network

[{"id":33,"name":"Multi Platform Network","slug":"multi-platform-network","desc":"","counter":258,"created_at":"2020-08-26 16:43:36","updated_at":"2021-03-04 08:23:00","deleted_at":null,"is_active":1}] [{"id":33,"name":"Multi Platform Network","slug":"multi-platform-network","desc":"","counter":258,"created_at":"2020-08-26 16:43:36","updated_at":"2021-03-04 08:23:00","deleted_at":null,"is_active":1,"pivot":{"article_id":3471,"agency_id":33}}]

Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Dubai | Sheikh Zayed Road | UAE | United Arab Emirates | Bombshell | Charlize Theron | The rise of Skywalker | Daisy Ridley | Kim Kardashian | Keeping up with the Kardashians

The Art & Science of OOH

Back To Top Arrow