Powered by Nirvana Travel & Tourism, produced by MR Productions, and prepared at Palazzo Versace Dubai, the music video of the new international hit “Ya Habibi” has been released on the billboards of Dubai to make some noise during the summer. The hit is directed by the one and only Hossam L Hossainy, starring  Egyptian singer & actor Mohamed Ramadan and French singer Gims.

With over 9 million views in just 10 days of its release on Youtube in “06/09/2020”, “Ya Habibi” is successfully spreading not only on the billboards of The Emirates but on a worldwide level. The music video included special recognition for the United Arab Emirates, after shooting it there, as one of the most touristic attractions in the world, known for its must-visit places and great hospitality. This hospitality was portrayed perfectly when this visit has granted Ramadan a golden visa for the United Arab Emirates, which means he can go there whenever he likes thanks to his brand new 10-year renewable visa.

As for the visuals, it included the superstar Mohamed Ramadan standing next to his Lykan Hypersport; a Lebanese limited production sports car, manufactured by W Motors, an Emirati-based company. The star is dressing well and looking confident, while the ad copy includes all the names of the music video’s main crew.

The campaign popped during the first week of September on a uni-pole, provided by Media 24/7 – Fam Properties, in one of the most trafficked roads in The Emirates, Sheikh Zayed Road.

Campaign Credits

Industry: Entertainment

Brand: Mohamed Ramadan

Advertiser: Nirvana Travel & Tourism | Palazzo Versace Dubai

OOH Size: Uni-Pole

OOH Agency: Media 24/7

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Country: United Arab Emirates

Region: MENA

Tags: Dubai | Product Launch | UAE | United Arab Emirates | Ya Habibi | Hussam L Hossainy | MR Production | Gims

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