Dubai-based courier leader, Talabat, makes it to Cairo's billboards with a comprehensive outdoor advertising campaign to spread the word that "Talabat is now in Egypt", while putting up loads of offers and meals to order from "In no time".  The campaign comes after an earlier announcement in August by Delivery Hero, that Otlob in Egypt will be rebranded in September to Talabat, the major brand for Delivery Hero across the MENA region's market.



A few weeks after announcing the delivery of everyday groceries through "Talabat Mart" with an OOH campaign in Dubai, Talabat launches its out-of-home campaign over Egypt's roads with a full scope of delivery services, creating "In no time" concept to convey its advantageous quick delivery; "Everyday groceries in no time" and "Everyday coffee in no time", adding Egyptian's favorites to the list too with "Everyday pizza in no time", "Everyday burger in no time", "Everyday grills in no time", and "Everyday shawarma in no time". Other visuals bring new deals to the table; "One order at your cost and the other at ours", offering double the order on specific meals from several restaurants like Hardees, Cook Door, Al Dahan, Buffalo Burger, and Wafflicious.




The OOH agency behind the enormous media plan is Above The Line Agency (ATL), one of the preeminent outdoor providers who guides leading advertisers. Led by the CEO Essam Salem and GM Emad El Besendely, Above The Line has just executed Talabt's campaign on another level to invade the roads with different serials and combinations of uni-poles, billboards, double-decker poles, mega signs, and wallscapes, all spread and shaped to create several gates and deliver the best frequency-of-exposure possible.

Have a deeper insight into this campaign and more by contacting MOOH, the dedicated OOH media intelligence company in Cairo and Dubai.


[AD]Above The Line Agency is a renowned outdoor agency that oversees extensive media plans, with a portfolio of campaigns that nearly covers every inch in Cairo. It's the one who managed Otlob's last campaign in Egypt before rebranding to Talabat, with multiple locations and ad faces over the city. Welcoming Talabat onboard, ATL stated that it's an exciting but challenging opportunity to create a great outcome with this cooperation. The exceptional size of the media plan that's more than 25 locations, plus the need for on-point distribution to deliver the awareness required for such a big launch of a giant brand, was not an easy task for ATL. But it assured that its media and printing superiorities, alongside its unmatchable experiences in OOH, enabled it to stretch out Talabat's full potential and let the brand dominate the streets with a truly firm presence. Learn more about Above the Line agency through https://www.facebook.com/abovethelineagency/

[AD]Talabat is the biggest online food delivery service across the MENA region, born in Kuwait back in 2004, but operating today across Saudi Arabia, UAE, Bahrain, Oman, Qatar and Jordan, finally adding Egypt to the list on September 1st. Talabat operates under Delivery Hero's umbrella. It's now offering more than just food delivery at the tip of your fingers after introducing "Talabat Mart" in UAE and Egypt recently, powered by its first expansion to dark stores (delivery-only stores) in Kuwait and other countries, allowing users to get their daily groceries at the doorstep within 30 minutes. Talabat is planning to add 20,000 new restaurants to offer the utmost variety of food and the quickest delivery. You can visit Talabat and order now through https://www.talabat.com/egypt

Campaign Credits

Industry: Mobile Apps | Courier Services

Brand: Talabat

Advertiser: Delivery Hero

OOH Size: Billboard | Double-decker Pole | Gate | Mega-Sign | Uni-Pole | Wallscape

OOH Agency: Above The Line Advertising (ATL)

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Country: Egypt

Region: North Africa

Tags: Al Dahan | Awareness Campaign | Buffalo Burger | Cook Door | Hardee’s | Launching Campaign | Massive Campaign | Promotional Campaign | Wafflicious

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