The renowned sportswear brand, Adidas, has landed on Dubai's billboards with an OOH advertisement to make it known that it's "Ready for sport", with a new HEAT.RDY collection in stores and online.
As part of its global "Ready to sport" campaign, Adidas shows up with this outdoor ad dedicated to empower and deliver its message to Emirati women exclusively, keeping up its solid virtue towards equality. The visual appears supporting and featuring young female Emirati athletes, followed by the call-to-action to "Shop the new HEAT.RDY collection in store and on adidas.com"; the special air-cooling fabric designed for hot weather.
The OOH ad popped up in the first week of September, surfacing on a hoarding by MPN Outdoor in Sheikh Zayed Road, Dubai
Industry: Fashion wear
OOH Size: Hoarding
OOH Agency: Multi Platform Network
Country: United Arab Emirates
Tags: Awareness Campaign | Multi-Channel Campaign
The Art & Science of OOH
A group of marketing professionals with focus on OOH (Out-of-Home) media, dedicated to gather and digest all the updates, news, and insider stories of every outdoor advertising campaign!
Fill in your E-mail Below to receive Exclusive OOH News monthly
Your Information will never be shared with any third party
Or Sign Up Using
Back To Login
Or Login Using
You also can sign up in less than a minute now.