Nissan lands on Dubai's billboards by AW Rostamani Arabian Automobiles with an outdoor advertising campaign that includes a DOOH (Digital Out-of-home) plan, to bring its "Best offer, built for you", appearing after only two weeks since its latest OOH campaign for summer discount.  





Nissan is introducing its offer with a concept that's based on multiple after-sales benefits across a sequence of durations, using numbers from one to five, delivering "1 year registration - 2 years insurance - 3 years service - 4 months deferred payment - 5 years warranty". It creatively installed a visual that demonstrates the advantages on several boxes that are built above each other with the pillar box having Nissan's logo, illustrating the message associated with the copy "Our best offer, built for you", accompanied with the call-to-action "Visit us today".



The OOH campaign was seen in the first week of September. It has surfaced on rooftop billboards by Golden Neon in Al Ittihad St. in Diera Dubai, uni-poles by ENG over Sheikh Mohammed bin Zayed in Sharjah, Al Khail St. and Oud Maitha St. in Dubai, lampposts with some by ENG across Al Khail St, Sheikh Rashid St at Ibn Battuta City, Sheikh Mohammed bin Zayed in Sharjah, Al Ittihad St. in Ajman, and digital billboards in Al Ittihad St, Rolla St. and Khalifa bin Zayed St. in Sharjah.

Campaign Credits

Industry: Automotive

Brand: Nissan

Advertiser: AW Rostamani Arabian Automobiles

OOH Size: Digital Billboard | Lamppost | Rooftop billboard | Uni-Pole

OOH Agency: Emirates Neon Group | Golden Neon

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Country: United Arab Emirates

Region: MENA

Tags: Al Ittihad Street | Al Khail Road | Dubai | Ibn Battuta City | Promotional Campaign | Sharjah | Sheikh Rashid Street | UAE | Rolla Street | Oud Maitha Road | United Arab | Deira | Sheikh Mohammed bin Zayed Road | Sheikh Khalifa bin Zayed Street

The Art & Science of OOH

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