The billboards of Cairo have been witnessing the planning of tomorrow by Misr Life Insurance, releasing an outdoor advertising campaign to secure its audience's future with the insurance company’s well-thought plans.

The campaign is using rational marketing strategy to grab the logical, future-centered people of Egypt, mentioning “Tomorrow starts today” in the ad copy, while adding, “Tomorrow is not that far away” to also mention “Your retirement plan of tomorrow”, will make you “Live a future with zero worries”. As for the visuals, it portrays young males and females as the target segmentation of Misr Life Insurance, guaranteeing that this generation is well prepared for the challenges of what is ahead of them.

Longing for more information? You can look behind the scene of this campaign's budget, OOH kinds, locations, and more by visiting MOOH, Egypt’s, and The Emirates’ OOH-dedicated analysis system and Media Intelligence.

Campaign Credits

Industry: Insurance

Brand: Misr Life Insurance

Advertiser: Misr Insurance Holding Company

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign

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