As they have always been calling themselves, daring to pursue true perfection, while continuously creating the surprising, vivo has released an outdoor advertising campaign, introducing the X50 Series with its 5G technology.

On a clear background, announcing the release of the innovative mobile device, vivo is promising "إعادة تعريف الفوتوغرافي"  which is localized to “Photography. Redefined”. The visuals focus on the camera of the device with a close-up shot.  The quad-camera marginalized is 48 MP, f/1.6, (wide), PDAF, OIS, with 13 MP, f/2.5, 50mm (portrait), 1/2.8", 0.8µm, PDAF, 2x optical zoom. 

The campaign popped up in the first week of September on Dubai's roads, specifically in the 2nd of December street in Bur Dubai on a limited media plan of rooftop billboards, provided by Emirates Neon Group (ENG) in the United Arab Emirates.

Campaign Credits

Industry: Mobile Devices

Brand: vivo

Advertiser: vivo

OOH Size: Rooftop billboard

OOH Agency: Emirates Neon Group

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Country: United Arab Emirates

Region: MENA

Tags: 5G Technology | Dubai | UAE | United Arab Emirates | X50 Series

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