Saudi German Hospital Dubai has launched an outdoor advertising campaign to promote its Obstetrics & Gynecology Clinic, listing down its multiple services and their prices, featuring its physicians' profiles on the roads, and spreading lovely messages that brands their caring and level of hospitality; "A precious wealth is your health", "Minds that cure. Hearts that care", and "For the expected unexpected & everything in between".  

The OOH campaign showed up with multiples of messages to spread on the road. It announces the presence of "Women's medical cosmetic & restoration clinic", "Laparoscopic obstetrics & gynecology", "Infertility treatment clinic" the availability of "Caesarian Delivery package AED 14,000", and "Natural Delivery package AED 7000". Apart from listing its broad portfolio of services, Saudi German declared that it's "Now in Jumeirah - The Mall" with the words "We are right where you need us".

Moreover, the hospital brings up its physicians profile as "Dr. Loay Zayed, Consultant Ob-Gyne, Fetal Medicine & High-Risk Pregnancy", "Dr. Ahmed Khattab, Consultant Ob-Gyne & Infertility", "Dr. Fadia Fadal Al Khalil, Specialist Obstetric & Gynecologist, Laparoscopic Surgeon", and "Dr. Sharda Brata Ghosh, Specialist Obstetrics & Gynecologist, Laparoscopic Head of Department". All copies emerged with the hotline as well as the hospital's web address for more inquiries on the road. 

The OOH campaign was seen in the last week of August. It appeared on a bridge billboard with simple die-cuts in Sheikh Zayed Road, and lampposts across Palm Jumeirah and Jumeirah Beach Street in Dubai, with some of them powered by JCDecaux.

Campaign Credits

Industry: Healthcare

Brand: Saudi German Hospital Dubai

Advertiser: Saudi German Hospitals Group

OOH Size: Bridge Billboard | Lamppost

OOH Agency: JCDecaux

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Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Dubai | Sheikh Zayed Road | UAE | United Arab Emirates | Jumeirah Beach Street | Palm Jumeirah Road | Special Production

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