As anticipated from the e-commerce giant, Souq.com, known as Amazon now, has been seen on the billboards of Cairo to promote its variety of products for the back-to-school season, in parallel to its out-of-home campaign in The Emirates and similar to what they did on last year’s OOH campaign in Egypt.

Souq.com is showing some excitement on Cairo’s billboards, asking every child and parent to “Get ready for school”, while listing all the school supplies you will need, including the right nutrition, the chic clothes and the electronics that will help you ace the game. All these products are categorized under “Souq fashion”, and “Souq market”, announcing that the offers start in “September 24” and will last for a long time. The brands joining the promotional bomb are adidas, Carina, Cotonil, Defacto, and more. Moreover, you can get a decent discount from CIB and a luring installment plan from ValU to help you go through the financial struggles of school time.

Longing for more information? You can look behind the scene of this campaign's budget, OOH kinds, locations, and more by visiting MOOH, Egypt’s, and The Emirates’ OOH-dedicated analysis system and Media Intelligence.

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