The summertime is making everything and everybody on fire, including the billboards of Cairo, that has just announced the legendary launching of Amr Diab’s new single “Amaken El Sahar” on an OOH campaign, partnering with PepsiCo Egypt and Nay for Media to link it all to his tailored Al Hadaba bottle, where you can drink it, listen to El Hadaba’s hit while having the time of your life, all happening a year after its last OOH campaigns for the same purpose.

The campaign is using entertainment marketing to promote its summer F&B product, portraying the superstar, Amr Diab, on a bright and colorful background, holding the named after him bottle, while the ad copy writes “Amaken El Sahar”, referring to his brand new single, featuring his sweetheart Dina El Sherbiny”. Other visuals are embracing the blue branded color of Pepsi to display the famous bottle, while announcing “Al Hadaba top will make summer last longer”, adding “Summer means Al Hadaba”.

Longing for more information? You can look behind the scene of this campaign's budget, OOH kinds, locations, and more by visiting MOOH, Egypt’s, and The Emirates’ OOH-dedicated analysis system and Media Intelligence.

The Art & Science of OOH

Back To Top Arrow