After a year of disappearance from the OOH scene, multinational food and drink processing conglomerate corporation, Nestlé, has brought its energetic NESCAFÉ to the billboards of Cairo to refresh our summer, providing its audiences with the power needed to chill. With summer heating up day after day, Nestlé Egypt has found the perfect solution for vacationers who want to have fun but stay focused and awake at the same time. The beach vibes are shown clearly in the visuals, portraying a cup of NESCAFÉ standing on a diving board, hinting that if you want to have extra fun and apply the perfect jump, you need a cup of the amazing NESCAFÉ first. Regarding the ad copy, it lists the brand’s flavors for the summer, “Classic ice” and “Salted caramel ice”. Want to know more about NESCAFÉ OOH campaign? You can look behind the scene of this campaign's budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
