Innoventures Education lands on Dubai's billboards with an outdoor advertising campaign to bring its full portfolio of schools as school time is ticking after a while of closure due to the pandemic. It's disseminating the fact it's Holistically empowering students for success since 2005 and announcing that Scholarships available at all its schools. The back-to-school OOH campaign came up with a vividly colored visual, creating an irresistible eye-catching ad for viewers on the road. It uses a sort of a paneled design, placing each school on a different colored panel with a copy giving a hint about each one's unique value while putting up the hotline and call-to-action 800 Enrol on another panel. The copy describes Dubai International Academy Al Barsha as an IB World School - stands for International Bachelor - with an announcement of Revised tuition fees. Dubai International Academy Emirates Hills and Raffles World Academy emerge declaring IB World School & BTEC qualification, standing for Business and Technology Education Council. Raffles International School is associated with UK National Curriculum & BTEC qualification, while Collegiate American School with American Diploma, AP & IB Diploma Programme. Raffles Nursery declares UK EYFS & Montessori, referring to Early Years Foundation Stage, and the Montessori Method that's based on scientific observations and unique learning environment for children, also highlighting its admission from 0-4 years old kids. At the same time, Raffles Starters announces a UK curriculum and Early Learning Centre, notifying the entry from 3-6 years. The outdoor campaign surfaced in the last week of August, appearing on hoardings by Media Activation across Sheikh Zayed Road and Hessa Street in Dubai.
