The live-action version of the movie that molded the 90’s kids
characters, visions and perspectives, Mulan, has been seen on the billboards of
Dubai to announce that it screens at the 4th of September 2020 on Roxy Cinema
Out of her fear that her ailing father would be drifted into the
Chinese military, Mulan, or Ming-Na-Wen, replaces him in a brave move to
protect her family, despite all the odds againist her as a girl back in those
days. The story we all knew by heart is now coming to live on the billboards of
Dubai with the action portrayed in the visuals, showing the starts of the
movie, Lui Yifie, Donnie Yen, Jet Li, Yoson An and more.
The campaign was seen at the beginning of September
on DOOH screens in Dubai Marina and lampposts in Sheikh Zayed Road in Dubai,
United Arab Emirates.
Advertiser: Roxy Cinemas
OOH Size: DOOH | Lamppost
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | Dubai Marina | Product Launch | Sheikh Zayed Road | UAE | United Arab Emirates
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