Luxury brand Damas has been spotted on Dubai’s billboards to promote the Roberto Coin necklace on an OOH advertisement, as part of the Princess Flower Collection, following its last OOH appearance in June 2020.
Elegance doesn’t need a cluttered design, and that’s precisely what Damas did by displaying just the necklace on a white background that reflects clarity, pureness, and new sophisticated beginnings.
The visuals portray the 18K Venetian princess medium flower malachite and diamond necklace in a dashing green color on the billboards of Dubai, targeting the A-class females of The Emirates.
In the last week of August, the campaign appeared on uni-poles, powered by BackLite Media, and installed in Sheikh Zayed Road, Dubai, United Arab Emirates.
OOH Agency: BackLite Media
Country: United Arab Emirates
Tags: Awareness Campaign | Dubai | Sheikh Zayed Road | UAE | United Arab Emirates | Roberto Coin | Princess Flower Collection
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