Luxury brand Damas has been spotted on Dubai’s billboards to promote the Roberto Coin necklace on an OOH advertisement, as part of the Princess Flower Collection, following its last OOH appearance in June 2020.

Elegance doesn’t need a cluttered design, and that’s precisely what Damas did by displaying just the necklace on a white background that reflects clarity, pureness, and new sophisticated beginnings.

The visuals portray the 18K Venetian princess medium flower malachite and diamond necklace in a dashing green color on the billboards of Dubai, targeting the A-class females of The Emirates.

In the last week of August, the campaign appeared on uni-poles, powered by BackLite Media, and installed in Sheikh Zayed Road, Dubai, United Arab Emirates.

Campaign Credits

Industry: Jewelry

Brand: Damas

OOH Agency: BackLite Media

[{"id":18,"name":"BackLite Media","slug":"backlite-media","desc":"BackLite Media LLC is a specialist, multi-national outdoor media company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole advertising signs into the UAE 1996. BackLite has a well-justified reputation for the elegant and unique design of its advertising signs and is known for only installing them in Dubai\u2019s most prestigious locations.\r\nhttps:\/\/www.backlitemedia.com\/","counter":311,"created_at":"2020-06-16 14:44:36","updated_at":"2021-01-19 08:02:26","deleted_at":null,"is_active":1}] [{"id":18,"name":"BackLite Media","slug":"backlite-media","desc":"BackLite Media LLC is a specialist, multi-national outdoor media company based in Dubai, in the United Arab Emirates. The company first introduced its unique unipole advertising signs into the UAE 1996. BackLite has a well-justified reputation for the elegant and unique design of its advertising signs and is known for only installing them in Dubai\u2019s most prestigious locations.\r\nhttps:\/\/www.backlitemedia.com\/","counter":311,"created_at":"2020-06-16 14:44:36","updated_at":"2021-01-19 08:02:26","deleted_at":null,"is_active":1,"pivot":{"article_id":3415,"agency_id":18}}]

Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Dubai | Sheikh Zayed Road | UAE | United Arab Emirates | Roberto Coin | Princess Flower Collection

The Art & Science of OOH

Back To Top Arrow