American multinational fast-food chain with a reputation for delicious burgers, Burger King, was seen on the billboards of the city of gold to boost its online ordering application, Burger King Arabia, where you can spend less and eat more.

Filling The Emirates’ billboards with 2D creative designs of the sandwiches, and the app itself to announce that you can “Enjoy a fair discount” and “Put that pay cut preference to work” when you “Choose your discount & duration” over the “Pay cut whooper”, ending with a call-to-action for everyone to “Download the Burger King Arabia app”, while placing App Store’s and Google Play’s logos down there.

Burger King was captured in the fourth week of September with uni-poles in Sheikh Mohammed bin Zayed Rd, and lampposts across Al Khail St., Heasaa St., Sheikh Rashid St., Sheikh Zayed Rd, King Salman bin Abdulaziz Al Saud St., Dubai Marina, United Arab Emirates.

The Art & Science of OOH

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