Consumer electronics and home appliances star, Tiba Al Manzalawy Group has released an OOH campaign to promote its air conditioner Gree, seizing the summertime to increase its ROI.

The seasonal campaign is taking advantage of the heat of the Egyptian weather to heat the billboards of Cairo up with its brand, Gree, advising you to purchase it as it is “The #1 air conditioner in the world” according to the ad copy. As for the visuals, it has its branded blue color that is usually associated with cold, while the bottom side explains the specifications and features of the air conditioner.

Want to know more about Gree’s OOH campaign? You can look behind the scene of this campaign's budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.

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