Following its latest OOH campaign, new and pre-owned car dealer, Al Tayer Motors, continues with its active OOH strategy on the roads of Dubai, to gear up an outdoor advertising campaign for Ford, promoting the powerful SUVs, Edge, Expedition, Explorer, and Ecosport with a list luring installments facilities. The four edgy car models are displayed on Dubai’s billboards with tempting facilities, including “Service & insurance”, “Job loss protection”, “No down payment”, encouraging you to get your “Freedom” on the roads of Dubai, while announcing its starting price at “AED 1,099 per month”. The visuals show a coastal background to fit the summer offer of Ford. The campaign was seen on the roads during the second week of August, on hoardings in Sheikh Zayed Road provided by Media 24/7 – fam properties, and lampposts across Corniche Street and King Faisal Street in Sharjah, all across the United Arab Emirates.
