Egyptian real estate giant, Master Group, has climbed up the billboards of Cairo with an extensive branding outdoor campaign, launched to firmly position the brand as solid believer in good faith and a better life perspective, spreading the words, Happiness is a choice all over the streets. It appears after nearly two months since its last OOH campaign for The City The OOH campaign surfaces with an unusual dominating orange color, stepping out of its own brand color scheme to rise with vivid visuals that often triggers a positive feeling of power and energy for viewers, as well as comfort somehow. It shows up with a smiley face everywhere, along with a copy assuring that Happiness is a choice, motivationally putting up the word Fear and dashing it, replacing it with Faith, side by side with Scare that's simply turned into Care. The visuals appear presenting Master Group's logo, followed by its hotline and web address for more details on the road. You can have a deeper insight on this campaign's budget, media plan, OOH kinds and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
