Aspiring to teach with the way special needs kids can learn instead of leaving them struggling while learning the ordinary methods. Jad’s Inclusion (JI) was spotted on the billboards of Dubai to help these kids in receiving the education they deserve, using the methods they can learn. “Bridging the gap between mainstream schools and special need centers”, Jad’s has also mentioned in the ad copy that they follow “Modern alternative education” model, displaying a perfectly wonderful kid with a smile on his face. The creation of this institution started with a frustrated mom whose kid got rejected 22 times from schools in Dubai only, later on, he got accepted in one but a couple of years after, she discovered her son does not belong there. The determined mom established what used to be called “Modern alternative education” after flying to the US to get the knowledge needed to create a special needs kids’ school. Afterwards, Jad, her inspiration, had passed away in his sleep, leaving -Rana Akkad- the mother-, devastated but hopeful to help other kids like Jad, keeping his legacy alive with Jad’s Inclusion. JI was seen on the billboards of Dubai during the second week of August on a hoarding provided by media buyer and provider Al Qudrah Advertising in Sheikh Zayed Road, Dubai, United Arab Emirates.
