El Araby Group showcases La Germania's "Italian genius" on Cairo's billboards

Home appliances and consumer electronics distributor, El Araby Group, brings the Italian cooker brand La Germania with an outdoor advertising campaign on the billboards of Cairo to list its genius qualities. It appears after only a month since its latest OOH campaign in July.    

The OOH campaign emerged with visuals that are showcasing La Germania's cooker from different angles for "The ones who appreciate the Italian taste", capturing shots of women standing proudly with the cooker to convey the level of satisfaction for its targeted segment. The visuals are sided by different copies that highlight the competencies of the cooker under the slogan "Italian genius"; "Italian genius in the performance effectiveness", "Italian genius in the safety system", and the "Italian genius in design", bottomed by El Araby's logo, hotline and web address for more inquiries.

Learn about La Germania's campaign's budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.