Dubai's Laguna Waterpark pops up with a DOOH campaign for an "All inclusive experience"

Dubai's Laguna Waterpark by Meraas launches an outdoor advertising campaign, including a digital out-of-home (DOOH) media plan, to announce an "All inclusive boutique waterpark experience at La Mer" with favourable prices "Starting from AED99".

The outdoor campaign appears with colourful and cheerful visuals, capturing snapshots of visitors enjoying their time at the waterpark, reflecting the lively atmosphere at Laguna Waterpark with a copy that declares a unique experience and that "Admission ticket includes unlimited food & beverage". It shows up with La Mer's logo and a call-to-action to "Book online", highlighted on a distinctive and catchy blue strip, followed by the Laguna Waterpark's web address.

The OOH campaign was seen in the first week of August, landing on a hoarding in Umm Suqeim Street in Jumeirah, digital screen in Dubai Marina, digital screens and kinetic rotating screens in Jumeirah in Dubai, powered by Meraas and Backlite Media.