Revealing its brand persons on the billboards of Dubai after slightly teasing the OOH audiences with its website URL not so long ago, PrettyLittleThing continues to spice up the OOH arena with another extensive ongoing campaign to introduce itself to the Emirati women, as its new luxurious fashion wear brand.

The visuals invite you to meet the PrettyLittleThing brand for the very first few times on Dubai’s billboards, getting the brand’s impression, look & feel, in addition to its services, style and genre, which are all narrated elegantly in the revealing campaign. The ad copy elaborate that the fashion brand brings “Fashion – Beauty – Lifestyle”, while displaying well-dressed young ladies who appeal to embrace these three pillars entirely.



The one-stop-shop was founded in 2012 by Umar Kamani and Adam Kamani, starting out with just accessories on their website to rapidly expanding not only their services but their territory as well, becoming an international fashion brand with different figures clothes at a killer price.

The DOOH reveal campaign has been installed in the second week of August on the same locations of its teaser; Al Safa St., in City Walk by the media giants Meraas and Backlite, all across Dubai, United Arab Emirates.

Campaign Credits

Industry: Fashion wear

Brand: PrettyLittleThing

Advertiser: Boohoo Group

OOH Size: DOOH

OOH Agency: BackLite Media | Meraas

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Country: United Arab Emirates

Region: MENA

Tags: Al Safa Street | City Walk | Dubai | Meraas | Reveal Campaign | UAE | United Arab Emirates | Brand Ambassador | Molly-Mae Hague

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