UAE's real estate tycoon, Meraas, has made a substantial presence on top of Dubai's roads with a fully Digital Out-of-home (DOOH) advertising campaign, to bring on its promising loyalty Program, Meraas Rewards.

With three tiers of monetary rewards, Silver, Gold, and Platinum, Meraas Rewards offers the opportunity to easily redeem discounts at restaurants and shops at any of Meraas' destinations. It simply works by downloading Meraas App, completing a purchase at any of its premises and recording it, and then selecting your preferred offer from the multiples available on the app to redeem; and the more you spend, the higher your tier is.

The outdoor campaign emerged with the program's vividly colorful and catchy visuals, capturing shots of people cheerfully checking Meraas Rewards app. It's sided by the simple copy that's inviting you to "Enjoy your experience & get rewarded", followed by the call-to-action to "Download the Meraas app and sign up now" through both Apple Store and Google Play.

The campaign surfaced during the last week of July. It appears on digital screens and unique kinetic rotating screens, powered by Backlite Media and Meraas, displaying in Al Safa St. at City Walk, Al Seef St. at Bur Dubai, and La Mer Central at Jumeirah in Dubai.

The Art & Science of OOH

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