The renowned Pepsico visits the roads of Cairo to bring Crunchy chips back to the billboards with a substantial outdoor advertising campaign with one of the most innovatory, creative die-cuts to take place on Cairo's billboards, appearing on top of the streets after more than two years since its last OOH campaign in 2018.

Following its TV advertisement, Crunchy has arrived at the billboards with energetic visuals as part of its multi-channel campaign. It's bringing the kid featured on the ad while illustrating different flavoured Crunchy packs, flying up in the space, demonstrating that Crunchy is maybe out of this world, pulling out the humour appeal creatively with a copy asking, "You got the munchies? Bite Crunchy", positioning the message that Crunchy is there to make you feel full whenever and wherever cravings hit you.

Learn about Crunchy's campaign budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Food & Beverages

Brand: Crunchy

Advertiser: PepsiCo Egypt

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Creative Concept

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