After eight month since its last OOH campaign on Cairo’s billboards, Toyota Egypt has surprised its audiences with a new outdoor advertising campaign to announce the brand new 2021 Toyota Corolla to the automotive enthusiasts.



The greater than ever automobile appears in the visuals with its nightshade, edgy sporty front fascia, 18 inches machined alloy wheels, LED headlights with DRL and LED taillights and a dark grey metallic sports accents. As for the ad copy, it highlights the car’s model, addressing it as “The best-selling car in history”, with a “5 years warranty / 150,000km”, concurrently; the bottom side is reserved for the advertiser’s contact information as a call-to-action.




Seen in the first week of August, Toyota is displayed on uni-poles and billboards in various locations across Greater Cairo. The campaign is installed, planned and distributed by OUTSITE OOH Media Agency;  a performance-based outdoor agency that provides the best media solutions and innovative geographical positioning with a modern think-tank mentality.while the OOH locations are shared with DIGI Print, an OOH agency, offering effective and innovative Advertising and Marketing solutions.

[AD] TOYOTA Corolla 2021... Discover the 12th generation Corolla, the most sold car in history, taking its name from the ring of petals around the center of a flower. For 50 years, TOYOTA Corolla has been among the “World’s Best-selling Vehicles” in its segment and has made significant records of various kinds. Corolla’s premium and open interior aren’t just nice to sink into. The controls and the seats were positioned in a way that increases visibility for a more exciting driving experience.

To know more about the TOYOTA Corolla 2021 visit https://www.toyota.com.eg/en/model/corolla

[AD] The agency managed to pull off a large OOH campaign in collaboration with the automotive tycoon in such a shady time to prove that the outdoor landscape is strongly coming back after the COVID-19’s slack down. OUTSITE OOH Media Agency has a long list of top brands and advertisers in the Egyptian Market, working for different industries which helped in creating its solid reputation and growing network.

Our readers already know the OUTSITE's website, as we publish it many times before, but just another one to remind you http://outsiteooh.com/

Campaign Credits

Industry: Automotive

Brand: Toyota

Advertiser: Toyota Egypt

OOH Size: Billboard | Uni-Pole

OOH Agency: OUTSITE OOH Media Agency

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Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Product Launch | Toyota Corolla

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