The famous patisserie Monginis has made it to Cairo's billboards in summer with an outdoor advertising campaign to bring its sweet bakeries and cakes on the road for a "Sweet summer", showing up after its last OOH presence on Eid al-Fitr.

The OOH campaign emerged with visuals on its cheerful red-colored background, catchy enough to grab the drivers' attention while putting up some mouthwatering cakes to ignite a sweet tooth on the road. As Egyptians adore mango cakes, and mangos in any shape actually, Monginis arrived with the campaign's slogan "Summer means mango", showcasing different mango cakes that it offers like Mango Madness, Mango tart, Mango Jar, Cheesecake Mango, Mangotella; obviously mango mingled with Nutella, and more other cakes too, followed by the hotline right away, leaving no chance to resist the urge.  

Learn about Mongini's campaign budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Foodservice

Brand: Monginis

Advertiser: Monginis

[] []

Country: Egypt

Region: North Africa

Tags: Awareness Campaign | Summer Campaign

The Art & Science of OOH

Back To Top Arrow