The popular British fashion retailer and one of Boohoo Group's brands, PrettyLittleThing, has appeared spreading the words on top of Dubai's roads with an eye-catching DOOH campaign, announcing that the fashion leaders have just launched the UAE-version of their website.



With its unique style and a wide variety of fashion wear and accessories, PrettyLittleThing arrived in the Middle East recently in a prominent move for fashion lovers in the region, launching its United Arab Emirates' website in June 2020. In adaptation to the Emirati market, PLT presented its website while featuring the Dubai-based Arabian model and influencer, Maram Zebaeda, showcasing PLT's fashion pieces with an Arabian taste, offering up to 70% off everything.



The DOOH campaign emerged during July with such a simple announcement, putting up UAE's website address on its shiny-pink brand color, catchy enough to grab the audience's attention for the big news. The campaign is brought to the streets by the leading outdoor providers BackLite Media and Meraas, surfacing on digital screens in Al Safa Street at City Walk, and Al Seef Street at Bur Dubai in UAE.

Campaign Credits

Industry: Fashion wear

Brand: PrettyLittleThing

Advertiser: Boohoo Group

OOH Size: DOOH

OOH Agency: BackLite Media | Meraas

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Country: United Arab Emirates

Region: MENA

Tags: Al Safa Street | Bur Dubai | City Walk | UAE | Al Seef Street | Maram Zbaeda | Awareness Campaign

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