McDonald’s adds more uniqueness to its famous Big Tasty on the roads of Cairo

After resuming its actions on the billboards of Cairo with an OOH campaign in July; McDonald’s, is bringing its Big Tasty Sandwich’s new inventions with an outdoor advertising campaign that will make your mouth drool.

Besides the original famous Tasty Sandwich, McDonald’s is announcing the brand new “Big Tasty collection”, adding “Spicy” and “Mushroom” sandwiches’ topping, all portrayed on the fast-food brand’s simple design template, using appetite stimulation colors as part of its selling tactics.

Get all detailed up with this campaign’s budget, OOH types, locations, and much more, by visiting MOOH, Egypt, and The Emirates’ OOH-dedicated analysis system and Media Intelligence.