As e-commerce is blossoming around the globe, the new Emirati platform Jokoka has stepped into the game with a promising vision and purpose. Jokoka has landed its very first OOH campaign on Dubai's billboards, coming up with cheerful news to download the app and unbox your surprises right away. Offering a unique opportunity for home businesses, startups, and local entrepreneurs to have their own spot online, Jokoka platform is found for such a purpose. Jokoka's value proposition lies in offering uniqueness by granting space and online exposure for different business categories. It's giving small business a better chance to prosper, and customers to access more unique products and shopping experience; it's to unbox uniqueness what Jokoka calls for. The outdoor campaign showed up with a colourful visual, illustrating a box full of gifts jumping out right in front of Jokoka app, along with UAE's flag to point out local products' availability. The e-commerce brand is putting out the CTA Download our app & register to get a unique surprise*, followed by a catchy red strip with another call-to-action to Shop online now! through www.Jokoka.com. The campaign was seen in the last week of July, surfacing on hoardings by Media 24/7-Fam properties in Sheikh Rashid Street, Dubai.