Tracking the North Coast action has been our yearly goal, as it’s becoming a hot destination not only for vacationers but also for the racy OOH competition. As the heat increases day by day, part 2 of the colorful, informative, and on fire outdoor campaigns of Al Sahel is getting hotter as we go forward, following up with what we started in part 1 out-of-home campaigns for summer 2020.
The prime roads of Al Sahel are getting busier as we speak, displaying numerous OOH campaigns, displaying Saudi’s Marina gates that completely circles the passengers eye-level, in celebration with opening their brand new branch in Al Alamein, while Rivan by Altameer Arabian Real Estate Development is not only popping on Cairo’s billboards, but also has been seen in the North Coast, reintroducing the same promotional opportunity. White Bay is introducing its new phase “Saja Island” to grant you “The offshore experience”, on the other hand, Orange and Coca-Cola are collaborating for the first time on a co-branding campaign, using the power of celebrity endorsement to make some noise on the roads.
Real estate developer Marseilia Group has brought back its vacation project Cascadia to the billboards of the North Coast to repost its North Coast Campaign of 2019; moreover, Stella Hub introduces “The biggest mall in the North Coast”, while WE seize the success of B 100 Wesh series gang to include Eslam Ebraheem, Dina Maher and Mohamed Abd El Azeem in its new multi-channel campaign, offering you the chance to win a “Mercedes C180”.
Getting ready for the back-to-school season, the Arab Academy for Science, Technology and Maritime Transport has been seen on the billboards of Al Sahel to promote Al Alamein Campus and In case you got hungry on the road, the food and beverages leading companies of Mondelez Egypt Foods and Crunchy Egypt have been spotted with Moro, Oreo, and Crunchy to fill your empty stomach while traveling.
The OOH market is proving that it is still breathing, still fighting and still competing as one of the most important media channels not only in Egypt and the Middle East but in the entire world, choosing hot spots and highways to guarantee the high-volume of traffic in the North Coast gets all the brands and advertisers the summer exposure they put their money on.
Industry: Marketing & Advertising
Brand: INSITE OOH MEDIA PLATFORM
Region: North Africa
Tags: Altameer Arabian Real Estate Development | Cascadia | Coca-Cola | Coca-Cola Egypt | Dina Maher | Eslam Ebraheem | Marseilia Group | Mohamed Abd El Azeem | North Coast | Orange | Orange Egypt | Promotional Campaign | Rivan | Saja Island | Seoudi | Stella Hub | Summer Campaign | Telecom Egypt | White Bay | Mercedes C180 | Al Alamein | Arab Academy for Science | Technology and Maritime Transport | Moro | Oreo | Crunchy | Multi-Channel Campaign | North Coast Campaigns
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