National Food Products Company (NFPC) has released a massive outdoor advertising campaign to invade the UAE's streets with its “ Oasis Boxed drinking water” as part of its mission to raise more brand awareness to its pure water. NFPC’s tagline has always been “Together for good” meaning together with better hygiene, superior quality, and much innovation. The campaign happy and healthy Emirati youngsters and the boxed bottles with its eye-catching packaging design of the Zero Water which contains zero sodium, while the ad copy explains “Oasis boxed drinking water” is both “Refreshing. Sustainable”, encouraging you to purchase it online and adding its trending hashtag “#OasisBeTheChange”. The extensive campaign was seen on uni-poles and hoardings in Sheikh Zayed Rd., in addition to one more uni-poles located in Sheikh Rashid St. in Garhoud Bridge, lampposts across Hessa St. and Sheikh Zayed Rd. and Meraas’ DOOH screens in Safa St, City Walk, Dubai.
