The smart oil & gas mobile application CAFU has revisited the United Arab Emirates billboards to resume their branding campaign to raise more brand awareness, giving extra information than this of its last outdoor campaign in our March’s OOH recap. Using the same white background with their familiar design template, CAFU explains that choosing its app is a “Simpler. Smarter” decision which will allow you to fuel your car at any time and wherever you want, showing CAFU’s huge gas truck and behind it a car that needs gas. The ad copy helps its potential segment to understand that these services come with “No delivery fees. Same price at the petrol station”, calling you to take action and “Download CAFU now”. The strategically planned out-of-home campaign was shared between the two UAE outdoor giants; Site Global, Media 247 by fam Properties, and the outdoor rising star TASWEEQ.CAFU’s OOH campaign saw the light at the very end of July, installed in three pf the golden Emirates Dubai, Sharjah, and Ajman. CAFU is displayed on hoardings and lampposts in Al Ittihad St., uni-pole in Sheikh Mohamed bin Zayed Road in Sharjah, in addition to the same road in Dubai, and finally Megacoms in Sheikh Rashid bin Humaid Road in Ajman, UAE.
