Leading retailer Savings Hypermarket shows up on the roads to deliver the opportunity for shoppers to Shop & Win through a draw that's held under the supervision of The Department of Economic Development, giving out a Million AED Cash prize for the winner. The OOH campaign appeared with a pretty congested design to deliver its message in detail, displaying a visual of a man pushing a tray of million AED, followed by a call-to-action to shop and enter the draw with the Hypermarket's web address right below. The visuals capture a shot of Savings Hypermarket's under the logo, plus stating the fact it's the Biggest Hypermarket 24/7, with another CTA and phone number to send the word Savings and Get our promotions. The massive outdoor advertising campaign showed up in the second week of July, surfacing on hoardings, rooftop billboards, bridge billboards, and digital out-of-home screens (DOOH), all across Sheikh Mohammed Bin Zayed Rd, Al Ittihad Rd, and Al Taawun St. across the UAE.
