Saudi-Egyptian developer Al Marasem has renewed their presence on the outdoor media arena of Greater Cairo with a new branding campaign that focuses on the brand’s reputation throughout the years.

Following the recent launch of residential project Fifth Square in New Cairo, the brand has shifted focus to promote their branding values with messages such as “Our legacy” or “Our efficiency”, ending all tag-lines with “exclusively yours” in order to create a connection with the audience.

The campaign started to replace the brand’s previous campaign in the second half of November, as well as extending to new locations with uni-poles, double-decker poles, and mega-signs across the Greater Cairo.

AlMarasem Development strengthens branding on the roads-00
AlMarasem Development strengthens branding on the roads-00

The Art & Science of OOH

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