During the second quarter, The Out-of-home action on Cairo's billboards has been considerably affected due to COVID-19 spread. Although it started in April with a nearly 20% decrease in the market occupancy, the considerable rise of numbers between May's Insights and June's shows that the OOH Market is holding firmly to its space, and not of a thin nature that advertisers can easily give up on it.
The numbers of total, new, and running campaigns in June have risen above what was scanned in May, with an additional two campaigns in total. In the meantime, the market occupancy has shown a bit increase of 2% than the previous month. Accordingly, indicates that more advertisers have joined the billboards, with more concern on their media plans' size, with the average extending their media landscape to prove that their presence is still solid on the roads.
On the other hand, the industry occupancy is noticing sparse changes, except for the automotive industry that jumped with a 6% increase, given that it only occupied 3% in May. This means that the automotive has tripled its occupancy this month; thanks to Al Mansour Automotive, having already three campaigns on the top 20 list for June. You can check out the top 20 campaigns for June through this link: https://insiteooh.com/article/3290-june-2020-top-20-campaigns-predicts-cairos-billboards-action-is-coming-to-life-again And Stay tuned for what July will bring us.
These data are provided by INSITE OOH's intelligence partner, MOOH. Just click the link for more information from the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
Industry: Marketing & Advertising
Brand: INSITE OOH
Region: North Africa
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