Novo Cinemas welcome back the people of Emirates to the movies on an OOH campaign

Offering each of their visitors a great time out since 2014, Novo Cinemas have just announced on the billboards of Dubai, that they are welcoming back all the entertainment enthusiasts to their movie theatre after long time no see as a result of COVID-19’s outbreak.

One of the largest cinema chains in the Middle East are opening their doors wide to their audiences, revealing the fantastic news on a black background with a couple enjoying the movies, while wearing their 3D glasses on.

The Novo Cinemas experience is known for being revolutionary, with the largest IMAX in the MENA region, online booking service and e-kiosk all at one place.The ad copy cheerfully says “Welcome back, we missed you!”, adding a call-to-action, encouraging you to “Book your tickets now at novocinemas.com”.

The campaign was seen on the uni-poles and lampposts of Sheikh Zayed Road, in the last week of July to bring back the fun to Dubai, United Arab Emirates.