JK Steel Wheels - El Aggar Group, the Egyptian distributor of Sumitomo Tyres has just delivered an outdoor awareness advertising campaign to spread more knowledge about its Japanese brand. Aspiring to increase its ROI, the advertiser is using transactional marketing strategy to fire up the competition, with a white and black mixed-background, while showing the luxury tires on a shopping wheel, ready for purchasing. Regarding the ad copy, it explains “لو هتشتري كاوتش” which translates to “If you’re willing to buy tires”, elaborating more with the hashtag of “اسأل_على_سوميتومو_الياباني#” which means “Ask for the Japanese Sumitomo”, placing the brand’s name in a large bilingual font. Want to know more about this campaign? You can look behind the scene of its budget, OOH kinds, locations, and more by visiting MOOH, Cairo and Dubai’s OOH-dedicated analysis system and Media Intelligence.
