It’s impossible for you not to drool while passing by one of the most trafficked highways in Dubai, because Burger King has just launched an outdoor advertising campaign to promote its yummy sandwich “Crunchy Chicken Filet”.

The international fast-food chain is not playing by the rules, displaying a tempting simple visual on a black background to reveal its exclusive sandwich, adding a close-up on its seductive crunch that is definitely acting as a call-to-action, forcing you to make an order right now. As for the ad copy, there wasn’t much to say with such a visual, but Burger King was keen to clarify that “Crunchy Chicken Filet”; is a “Crunch you can’t resist”, specifying that you can download the app to order online from App Store, and Google Play.

The untestable campaign was released during the second week of July, on uni-poles in Sheikh Mohamed Bin Zayed Rd and lampposts across Sheikh Mohamed Bin Rashid St, King Salman Bin Abdulaziz Al Saud Street in Dubai Marina, Al Khail St and Heasaa St, all located in Dubai, UAE.

The Art & Science of OOH

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