The National Bonds Corporation climbs up Dubai's billboards to declare its promising investment opportunities, delivering "Your New Rewards Program" with prizes of AED 35 million, and to promote its rewarding savings account Tejouri for "More prizes".

National Bonds is the leading investment company in Dubai. It's totally owned by the Investment Corporation of Dubai (ICD), which is the investment arm of Dubai's government led by the ruler of Dubai himself, H.H Sheikh Mohammed Bin Rashid Al Maktoum, overseeing Dubai's key assets under his direction.

The OOH campaign emerged to spread the words about two different offers from its wide range of investment solutions. It brought up its newest 2020 Reward Program with more winning categories, giving out an incredible AED 35 million of total prizes. The copy appears with a colourful and festive illustration of the prize amount, placed on a green background that naturally conveys peace of mind, with a sense of a green-light for a surely winning opportunity, emphasized by putting down the simple call-to-action of sending "SMS '35' to 3004".



The other visual is displayed to promote the Tejouri savings account. It shows up capturing an Emirati man managing his investments from the comfort of his home, through the "Emirati Account of the Emiratis", to offer "An account that understands you" and provides you with "More prizes" and "More Rewards",  with a smooth and immediate CTA as well to "Send 'Tejouri' to 4248".

The outdoor campaign was seen in the second week of July, surfacing on a uni-pole and a hoarding in the middle of Sheikh Zayed Road, Dubai; powered by Media 24/7 locations by fam properties.

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