Known for its firm German quality, Opel is reinforcing its high quality and edgy look with a brand awareness advertisement by their sole distributor in Dubai and the Northern Emirates, ALFAHIM Group, to introduce "The new Germans in town"; Grandland X, Astra and Crossland X to the billboards of Dubai.



Using its familiar template design, Opel is shining in yellow, inviting everyone to "تعرف على الألمان الجدد" which translates to "Meet the new Germans in town" and by that they mean the furious three; "Astra, Grandland X and Crossland X", mentioning that the prices start "From AED 69,900 including peace of mind package" and finally the advertiser is adding a call-to-action by asking its potential purchasers to visit its nearby showroom on the road.

The OOH advertisement was first seen during the last week of June on one of Media 24/7's hoardings in Sheikh Zayed Road to maintain high visibility within the focused traffic of Dubai, UAE.

Campaign Credits

Industry: Automotive

Brand: Opel

Advertiser: AlFAHIM Group

OOH Size: Hoarding

OOH Agency: Media 24/7

[{"id":25,"name":"Media 24\/7","slug":"media-247","desc":"Media 24-7 LLC is a young and dynamic media company specialised in outdoor media space leasing and outdoor brand production. With more than 13 years of global experience and 8 years of which is in Dubai, UAE. They offer companies the best-suited media to advertise their brands and reach their target demographics by pinpointing the media that will bring the highest returns and brand recall.\r\nhttps:\/\/www.linkedin.com\/company\/media-247-llc\/","counter":184,"created_at":"2020-07-22 13:31:04","updated_at":"2020-10-20 13:17:06","deleted_at":null,"is_active":1}] [{"id":25,"name":"Media 24\/7","slug":"media-247","desc":"Media 24-7 LLC is a young and dynamic media company specialised in outdoor media space leasing and outdoor brand production. With more than 13 years of global experience and 8 years of which is in Dubai, UAE. They offer companies the best-suited media to advertise their brands and reach their target demographics by pinpointing the media that will bring the highest returns and brand recall.\r\nhttps:\/\/www.linkedin.com\/company\/media-247-llc\/","counter":184,"created_at":"2020-07-22 13:31:04","updated_at":"2020-10-20 13:17:06","deleted_at":null,"is_active":1,"pivot":{"article_id":3260,"agency_id":25}}]

Country: United Arab Emirates

Region: MENA

Tags: Awareness Campaign | Astra | GrandLand X | CrossLand X

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