The new booming music app Shaadoow arrives on Dubai's roads to announce its launching on an OOH campaign, featuring multiples of famous singers. It shows up to spread the news that you can now share the screen with your favorite superstars and sing along with them through Shaadoow App.
The mobile application is a new entertainment platform launched earlier this year by the Saudi General Entertainment Authority. Operating from its headquarters in Dubai, Shaadoow offers a pool of music videos, recorded by several Arab celebrities, available for users to choose their own and perform karaoke with them. It is inspired by the belief that music can truly influence people's lives positively.
The OOH campaign surfaced on both ordinary static visuals and DOOH (Digital Out-of-home) ads. It came up with a standardized visual scheme and the main copy with the words "Sing a duo with...", followed each time by different name and picture of a superstar; guaranteeing the attention on the road from the huge fan base of all these celebrities combined. Shaadoow App popped up with a list of top singers in the region like Tamer Hosny, Assala, Angham, Rashid Al Majid, Majid Almohandis, Rabeh Saqr, Saber Alrebaie, Fares Karam, and Saad Lamjarred.
The outdoor campaign was seen in the first week of July. Powered by Hills Advertising locations, it appeared on digital screens across Sheikh Zayed Road and bridge billboards powered by over Sheikh Rashid St. and King Salman Bin Abdulaziz Al Saud St. in Dubai, UAE.
Industry: Mobile Apps
Advertiser: Shaadoow Mobile App
OOH Size: Bridge Billboard | DOOH
OOH Agency: Hills Advertising
Country: United Arab Emirates
Tags: Angham | Assala | Awareness Campaign | Majid Almohandis | Rabeh Saqer | Sheikh Zayed Road | Sheikh Rashid Road | Tamer Hosny | UAE | Rashid Al Majid | Saber Rebaie | Fares Karam | Saad Lamjarred | King Salman Bin Abdulaziz Al Saud Street
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