Egyptian bakery Tseppas Patisserie has come back to the billboards of Greater Cairo to celebrate the Prophet’s birthday with a new outdoor campaign.

With an image of delicious sweets over a branded partition, the ads include a slogan that reads “The sweet of the Mawlid” – ad copy that follows the steps of their Ramadan campaign last May. Some ads in the campaign also announce the new branch at Diamond Mall in 6th of October City.

Launched in the second half of November, the campaign uses Large and X-Large uni-poles, Gates, Billboards, Mega signs, Lightboxes, and Flags across several districts of Greater Cairo.

Tseppas promotes the sweetness of the Mawlid-00
Tseppas promotes the sweetness of the Mawlid-00

The Art & Science of OOH

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