Tseppas promotes the sweetness of the Mawlid

Egyptian bakery Tseppas Patisserie has come back to the billboards of Greater Cairo to celebrate the Prophet’s birthday with a new outdoor campaign.

With an image of delicious sweets over a branded partition, the ads include a slogan that reads “The sweet of the Mawlid” – ad copy that follows the steps of their Ramadan campaign last May. Some ads in the campaign also announce the new branch at Diamond Mall in 6^th of October City.

Launched in the second half of November, the campaign uses Large and X-Large uni-poles, Gates, Billboards, Mega signs, Lightboxes, and Flags across several districts of Greater Cairo.