El Attal releases Park Lane’s latest phase on the billboards of Cairo

Real estate giant El Attal Holding has brought back the world's first compoundhood, Park Lane, to Cairo's billboards, announcing the launch of its latest phase "Serenity Lane" on a remarkable outdoor advertising campaign.

Branding their newest phase on an artistic visual that vibes with the peace of mind "Serenity Lane" is offering, El Attal has released tones of visuals to brand, promote, repost and announce all at once through its OOH  campaign. Using white background to portray the transparency of the project and reflect new beginnings, while other visuals show exclusivity, using black as a background, displaying El Attal's luxurious logo typography in gold, while announcing their special promotion, where you can enjoy "15% discount" and "Up to 10 years installments". Similar visuals have the advertiser's partners, and hotline call to action for the billboards viewers, reposting their OOH campaign from February, while the last one has their confident tagline, referring "خبرة ماضي ... رؤية مستقبل" which translates to "A vision powered by heritage".

Want to know more about this campaign? You can look behind the scene of this campaign's budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.