Multinational Emirati-based telecommunication services provider Etisalat UAE has reappeared on the billboards of the city of gold, Dubai to reveal their multiple customized deals on an outdoor advertising campaign tailored to their target audience. Following their multi-promotional campaign back in May, Etisalat keeps on repeating their successful pattern to let you “Get up to 18 daily personalized deals with Deals For You” as referred to in the ad copy, paying much attention to their target segment to give them what they like in the form of deals and offers. The visuals show Etisalat’s branded colors in the background, while different people are enjoying their tailored deals, adding the subscription number as a call-to-action and a gentle hint to their newly-developed slogan “Together Matters”. All placed on bridge billboards powered by Hills Advertising and digital-out-of-home screens (DOOH) by TASWEEQ UAE, the campaign is distributed over prime locations of Sheikh Zayed Road, Hessa St, Shiekh Mohammed Bin Zayed Road, and Al Ittihad St to guarantee the maximum visibility and exposure, approaching the highest amount of passengers driving by. Besides, the media plan also includes a well-planned charting to ensure the campaign’s distribution achieves the desired number of daily effective circulations (DECs), powered by across Dubai, UAE.
