City Edge Developments shows up on the roads to bring Etapa Sheikh Zayed with a promotional OOH campaign, highlighting an advantageous "10 Years of Equal Installments" and "0% Down Payment."

Etapa Sheikh Zayed surfaces for the second time in a row after nearly three months since its latest OOH campaign in March, with a promotional offer back then as well. But this time, City Edge returns with extended years of installments, and less down payment percentage; a zero actually. The OOH campaign appeared capturing luxurious conceptual shots of future villas and units in Etapa, illustrating both dawn and dusk moods in the promising project on two different visuals. The copy emerged with the straight CTA "Own your home in Sheikh Zayed" as the city by itself is known for elegance, centered between City Edge's hotline and logo on both sides. 

Learn about City Edge Development campaign's budget, media plan, OOH kinds, and more. Just contact MOOH, the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.

Campaign Credits

Industry: Real Estate

Brand: Etapa

Advertiser: City Edge Developments

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Country: Egypt

Region: North Africa

Tags: Promotional Campaign | Sheikh Zayed Road

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